Reaching for the cloud (technology), starts with a good thought
At Machshava Tova, we believe that challenge is also an opportunity: Making technology accessible in a supportive and empowering environment opens up opportunities in education, employment, and integration into society for different populations in Israel. Connecting someone to the modern world can raise his or her sense of self-worth and belonging, technology becoming a tool in narrowing gaps in Israeli society.
From Challenge to Opportunity
The Machshava Tova (MT) organization was founded in 2003 by educators and high-tech professionals with the goal of reducing gaps in Israeli society by connecting them to technology and personal empowerment. MT operates in Israel’s geo-social periphery, and creates social mobility among underserved and marginalized communities, such as at-risk children and youth, people with disabilities, job seekers, and senior citizens, with special focuses on women, new immigrants, minorities, etc.
Digital inequality affects many sectors and creates obstacles to educational and professional advancement. Even in Israel, known over the world as the “Startup Nation”, a huge digital gap exacerbates social disparities and negatively affects equal opportunity.
In order to fulfill its vision, Machshava Tova operates community technology centers across Israel, as well as mobile computer classrooms for populations who lack access. The centers' dedicated teams tailor programs to each population’s unique needs, their personal attention supporting the participants to reach success.
At Machshava Tova we believe that technology is the key to the future. In order for our youth to integrate into society as productive, creative, and innovative citizens, they must be instilled with a language that empowers them, advances them in their lives, and opens up new possibilities in our globalized and dynamic society by sparking their inherent interest and potential.
The same goes for senior citizens and job seekers; to better integrate into society and feel like active participants on an emotional, professional, and day-to-day level, they must also have access to the same technological tools.
COVID-19 showed us that technology is not a privilege, but a fundamental right of every person.
For its work in STEM education and digital literacy, Machshava Tova has been awarded several awards, among them: The Jerusalem Mayor's Prize' The exemplary award at the Israel-Sderot Conference for Society and the Ashalim JDC-Israel Prize. Recently, the United Nations has given Machshava Tova a speciel advisory status, in light of its experience ans activities over the year.
Board of Directors
An Israeli-Italian entrepreneur, founder, and managing partner of the Terra Ventures Partners venture capital fund. Dr. Modena is active in the social sector, particularly non-profit organizations. He founded the Machshava Tova organization with the aim of reducing technological and societal gaps in the country and has been Chairman on the Board of Directors since the organization’s inception in 2003.
Dr. Modena holds an BSc in Physics from the Hebrew University of Jerusalem and a PhD in Plasma Physics from the Imperial College of London.
Dr. Modena previously worked as a physicist at McKinsey & Co. in Paris, advising leading French and Italian companies in the industrial and financial sectors.
Throughout his life, Dr. Modena has gained rich experience in managing and advising in the financial and technological sectors. He is a board member in various leading CleanTech Israeli companies.
Prior to the founding of Terra Ventures, Dr. Modena worked for the Israel Seed Fund, which boasts over USD 260 million in investment capital. Furthermore, he served as a consultant at McKinsey & Co. and Ecole Polytechnique in Paris, and published numerous articles in prestigious scientific journals.
Attorney Ayelet Torem is CEO at APMakers Innovative Capital focused on creating business value through cross-sector advisory, business development, investment banking and business entrepreneurship lines of practices. In addition, Mrs. Torem is a Partner & Head of the Global Markets Practice at the reputable law firm Amit, Pollak Matalon & Co (APM & Co, est.1956) where she is also a Partner at the Hitech & Venture Capital Practice. Born and raised in Israel and a Silicon Valley veteran, Ayelet is perceived as an expert in matters relating to Innovation, has successfully led the formation of leading Innovation Centers in Israel, counsels funds and investment vehicles on formation matters, fundraising and investments, and advises many startup companies in multiple spaces and stages. Mrs. Torem is also a member of the Bar-Ilan University (BIU) Council of Trustees and Board of Trustees and has served on Machshava Tova’s Board of Directors since 2013.
Neil Corney is the CEO of Citigroup Inc. in Israel and the director of Citi’s markets division in Russia, Turkey, and Israel. He also oversees the innovation sector for managing EMEA (Europe, Middle East, and Africa). in addition to these roles, Neil serves as president of the Association of Foreign Banks and Financial Institutions in Israel.
Corney joined Citi Israel in 2004 and is responsible for, among other things, the establishment of Citi’s development center in Israel, which deals with the technological development in the FinTech (financial technology) field, as
well as the first Israeli accelerator in the financial sector. Neil has served on Machshava Tova’s Board of Directors since 2019.
Mr. Ferber is an entrepreneur and private investor in the high-tech sector. During his 20 years in the field of computing, he has served as a founder, investor, and consultant for a wide range of start-ups and ventures.
Mr. Ferber holds an MBA from the Interdisciplinary Center in Herzliya. Mr. Ferber has served on Machshava Tova’s Board of Directors since 2012
Mr. Goldman was born in the Untied Kingdom in 1966 and grew up in northern England; he immigrated to Israel in 1993. He holds an MSc in Software Engineering from the Imperial College in London. Mr. Goldman has been working in Israel’s high-tech sector since 1994. In 2009, he founded Tsemed, a software development company focused on developing applications for smartphones. Mr. Goodman has served on Machshava Tova’s Board of Directors since 2008.
Board of Trustees
By alphabetical order
Fund/ risk manager in capital markets with expertise and options, and researcher in Middle Eastern history and Islam.
Social worker, former director of National Insurance Institute’s (Bituach Leumi) Children and Youth Fund
Senior Director – Chairman of Audit Committee Bezeq, Director atMivtach Shamir Holdings Ltd.
VP of Finance and Operations
Director, Partnerships & Resource Development
Director of Programs for People with Disabilities and Senior Citizens
Shira Yehudit Healer
Director of Children and Youth Programs
Shira Ben Aharon
Director of Employment Programs and Volunteer Coordinator
Director of Digital Innovation and Production Programs
Director of Programs for People with Disabilities and Senior Citizens