In our fast-paced and ever-changing world, where technology is updated daily, senior citizens often have difficulty overcoming technological gaps and coping with everyday tasks. This difficulty causes them to feel irrelevant, pushed to the margins of society. Internet usage has a strong correlation to strengthening social abilities, reducing feelings of loneliness, and increasing feelings of positivity toward active aging.

Machshava Tova uses technology as a tool to bridge social gaps. In this process, the challenge of technology becomes an opportunity, and the computer becomes an interesting and fun tool. Participants strengthen their sense of self-worth and ability. They find new opportunities to strengthen their social circle and better integrate into society, while developing personal and technological knowledge that they can even share with others.

At Machshava Tova, we believe that introducing senior citizens to technology is a profession! When communicating and explaining technological content to seniors requires more than just speaking loudly and slowly. Since 2018, Machshava Tova has operated programs as part of a National Initiative to Advance Digital Literacy among senior citizens as a means of promoting active aging. The initiative is a joint venture between the Ministry of Social Equality, the Headquarters for the National Digital Israel Initiative, and JDC-Eshel.

As part of the project, Machshava Tova operated 46 groups throughout Israel, and specialized in the field of technological training for senior citizens, assisted by professionals from the fields of technology and senior citizens. As a result, a curriculum was developed that places the participant at the center and introduces them to technological tools from their areas of interest, adapted to their needs.