In our fast-paced world, in which technology changes on a daily basis, senior citizens often have difficulty overcoming the technological gap and doing everyday, online tasks. This difficulty causes them to feel irrelevant, and pushed to the margins of society. These days, internet usage has been proven to positively influence social abilities, reduce feelings of loneliness, and increase positive attitude toward aging.

Machshava Tova uses technology as a tool to bridge social gaps, turning computers and technology into an exciting opportunity for social change. Participants strengthen their sense of self-worth and confidence in their abilities. They find new opportunities to expand their social circle and better integrate into society, while developing personal and technological knowledge that they can share with others.

Since 2018, Machshava Tova has operated programs as part of a National Initiative to Advance Digital Literacy among senior citizens as a means of promoting active aging. Introducing senior citizens to technology is an artform. Explaining technological content to seniors requires more than just speaking slowly and loudly. The initiative is a joint venture between the Ministry of Social Equality, the National Digital Israel Initiative, and JDC-Eshel.

As part of the project, Machshava Tova has operated 46 groups throughout Israel, specializing in the field of technological training for senior citizens, assisted by professionals from the technology- and senior citizens field. Together, we developed a curriculum that places the participant at the center and introduces them to technological tools from their areas of interest, tailored to their individual needs.