Reaching for the cloud (technology), starts with a good thought

At Machshava Tova, we believe that challenge is also an opportunity: Making technology accessible in a supportive and empowering environment opens up opportunities in education, employment, and integration into society for different populations in Israel. Connecting someone to the modern world can raise his or her sense of self-worth and belonging, technology becoming a tool in narrowing gaps in Israeli society.

From Challenge to Opportunity

The Machshava Tova (MT) organization was founded in 2003 by educators and high-tech professionals with the goal of reducing gaps in Israeli society by connecting them to technology and personal empowerment. MT operates in Israel’s geo-social periphery, and creates social mobility among underserved and marginalized communities, such as at-risk children and youth, people with disabilities, job seekers, and senior citizens, with special focuses on women, new immigrants, minorities, etc.

Digital inequality affects many sectors and creates obstacles to educational and professional advancement. Even in Israel, known over the world as the “Startup Nation”, a huge digital gap exacerbates social disparities and negatively affects equal opportunity.

In order to fulfill its vision, Machshava Tova operates community technology centers across Israel, as well as mobile computer classrooms for populations who lack access. The centers' dedicated teams tailor programs to each population’s unique needs, their personal attention supporting the participants to reach success.

At Machshava Tova we believe that technology is the key to the future. In order for our youth to integrate into society as productive, creative, and innovative citizens, they must be instilled with a language that empowers them, advances them in their lives, and opens up new possibilities in our globalized and dynamic society by sparking their inherent interest and potential.

The same goes for senior citizens and job seekers; to better integrate into society and feel like active participants on an emotional, professional, and day-to-day level, they must also have access to the same technological tools.

COVID-19 showed us that technology is not a privilege, but a fundamental right of every person.

Board of Directors

Dr. Astorre Modena

An Israeli-Italian entrepreneur, founder, and managing partner of the Terra Ventures Partners venture capital fund. Dr. Modena is active in the social sector, particularly non-profit organizations. He founded the Machshava Tova organization with the aim of reducing technological and societal gaps in the country and has been Chairman on the Board of Directors since the organization’s inception in 2003.

Dr. Modena holds an BSc in Physics from the Hebrew University of Jerusalem and a PhD in Plasma Physics from the Imperial College of London.

Dr. Modena previously worked as a physicist at McKinsey & Co. in Paris, advising leading French and Italian companies in the industrial and financial sectors.

Throughout his life, Dr. Modena has gained rich experience in managing and advising in the financial and technological sectors. He is a board member in various leading CleanTech Israeli companies.

Prior to the founding of Terra Ventures, Dr. Modena worked for the Israel Seed Fund, which boasts over USD 260 million in investment capital. Furthermore, he served as a consultant at McKinsey & Co. and Ecole Polytechnique in Paris, and published numerous articles in prestigious scientific journals.

Adv. Ayelet Torem

Adv. Ayelet Torem holds an LL.B from Bar Ilan University. She is a partner at Amit, Pollak, Matalon & Co. and is active in the high-tech sector. Adv. Torem specializes in the establishment and representation of investment bodies and advises venture capital funds, private equity, and others in recruitment strategy vis-à-vis Israel’s institutional market, as well as in identifying other investment opportunities. Additionally, she assists technology accelerators and incubators, as well as start-ups and angel investors. Adv. Torem has served on Machshava Tova’s Board of Directors since 2013.

Mr. Neil Corney

Neil Corney is the CEO of Citigroup Inc. in Israel and the director of Citi’s markets division in Russia, Turkey, and Israel. He also oversees the innovation sector for managing EMEA (Europe, Middle East, and Africa). in addition to these roles, Neil serves as president of the Association of Foreign Banks and Financial Institutions in Israel.
Corney joined Citi Israel in 2004 and is responsible for, among other things, the establishment of Citi’s development center in Israel, which deals with the technological development in the FinTech (financial technology) field, as
well as the first Israeli accelerator in the financial sector. Neil has served on Machshava Tova’s Board of Directors since 2019.

Mr. Moshe Ferber

Mr. Ferber is an entrepreneur and private investor in the high-tech sector. During his 20 years in the field of computing, he has served as a founder, investor, and consultant for a wide range of start-ups and ventures.
Mr. Ferber holds an MBA from the Interdisciplinary Center in Herzliya. Mr. Ferber has served on Machshava Tova’s Board of Directors since 2012

Mr. Andrew Goldman

Mr. Goldman was born in the Untied Kingdom in 1966 and grew up in northern England; he immigrated to Israel in 1993. He holds an MSc in Software Engineering from the Imperial College in London. Mr. Goldman has been working in Israel’s high-tech sector since 1994. In 2009, he founded Tsemed, a software development company focused on developing applications for smartphones. Mr. Goodman has served on Machshava Tova’s Board of Directors since 2008.

Board of Trustees

By alphabetical order

Eli Gruner

Managing Director at Koch Disruptive Technologies

Gil Tomer

Co-CEO of Unipharm Ltd

Hana Rado

Chairman and founder of the social businesses: Supersons, Midbar Tishara, Lev Tishara in Safed, Negev Tishara, and Spring Valley.

Iris Shalgi

Founder and Chairman of the Mahalach Foundation

Itay Zetelny

Partner | Innovation, Global Incentives & Cleantech and sustainability Groups Leader | Strategy & Transaction | Israel

Meir Baron

Co Founder Baron Eshel Sharoni – Financial Gatekeepers

Michael Bloch

Founder of Israel Impact Partner

Sagi Eitan

Board member at the Bank of Israel and independent director at Melisron Ltd.

Sarit Rabinovich

Financial Advisor

Talya Gazit

Partner at PwC consulting firm and Colonel (Res.) and former head of IDF’s Computer Center and Automated Registry Division


Naomi Roff Kohn

Resource Development Coordinator

Hadas Bokea

Lod Center Coordinator

Shila Menahem

Kiryat Menahem Center Coordinator

East Jerusalem Center Coordinator

Maya Fuchs

Coordinator for Yokneam Center and Activities in the North

Tali Cohen

Sderot Center Coordinator

Ramot Center Coordinator

Yad Sarah Center Coordinator

Aaron Schreiber

Lab Director

Shoval Levi

Project Director for Children and Youth Programs